The fitness craze has swept the globe as more people aim to stay active and healthy. In our fast-paced world, flexibility, efficiency, and convenience are key.
These days, this trend is evident in how people are opting for renting homes instead of buying and working as freelancers rather than for companies. As people see the value of time, they seek flexible work and exercise options.
For those living in compact city apartments, such as in Washington, D.C. or New York City, working out at home can be challenging due to space constraints. Consequently, there has been a growing demand for on-site gyms or fitness centers in apartment complexes.
A study by RENTCafé in 2019 revealed that a striking 92% of new rental buildings included some form of workout amenity, like a gym. Surprisingly, the cost isn’t significantly higher—only about $57 more on average compared to the national rent average. In cities like Phoenix and Charlotte, the additional cost is less than $100.
Yet, not all cities provide an abundance of such options. Only 15 of the largest cities have fitness centers in the majority of their rental buildings. Leading the pack is Austin, TX, where 72% of rental buildings have gyms, followed by Denver, CO (71%), and Charlotte, NC (69%).
Living healthily is a priority for many, particularly among Millennials and Gen Z, who are driving this demand. These generations prioritize wellness amenities as they look for ways to care for both body and mind. The emphasis on fitness is longstanding, dating back to Greek culture where it was a civic duty. However, modern fitness gained popularity in the ’70s and ’80s with figures like Arnold Schwarzenegger and Jane Fonda who popularized home workouts.
Today, the internet and social media bring people together into fitness communities centered around brands, influencers, or specific exercise philosophies. These groups promote a lifestyle focused on health and well-being, fostering a sense of belonging and mutual support.
The fitness trend impacts various industries, including fashion, with the rise of athleisure and activewear. Real estate, too, is adapting by incorporating wellness amenities. Future developments might include innovative workout spaces like rooftop Zen gardens, dedicated rooms for activities like kickboxing, and smart gyms with health-monitoring technology.
Moreover, fitness features may integrate with spas, saunas, and social spaces, aligning with new renters’ desire for community. Green amenities, such as community gardens, recycling facilities, and energy-efficient appliances, will also gain importance.
Overall, the fitness culture is shaping lifestyles and industries, especially real estate. The ongoing demand for wellness-focused amenities heralds a future with healthier living environments and people.
