Instagram is a game-changer for brands, especially in the fast-paced world of fashion. It’s not just about sharing trendy photos; it’s about sparking conversations, sharing experiences, and selling a lifestyle. A solid Instagram strategy can drive traffic, boost sales, and build a loyal following.
Fashion brands have amazing tools at their disposal on Instagram to create engaging content, connect with their audience, and increase sales. To make the most out of your Instagram presence, consider incorporating some creative ideas into your feed.
One trend that’s been popular among both big and small fashion businesses is the Instagram carousel. Carousels let you share multiple pictures and videos in a single post, which is great for introducing new collections or product lines without overwhelming your followers with too many posts.
While images are the backbone of Instagram, videos are gaining huge popularity. According to eMarketer, although photos generally perform better in terms of engagement, videos are catching up fast. HubSpot reports that around 64% of users are more likely to buy a product after watching a video about it. So, using videos to showcase your products and their unique features can significantly boost your returns.
Fashion brands are creatively using videos to give followers a behind-the-scenes look at events, photoshoots, and shows. Short videos, especially those under 30 seconds, are more likely to hold the attention of your multitasking audience. There are plenty of tools and apps available to enhance video quality and add branding elements like logos. You can also work with digital marketing agencies to increase your followers and likes.
Instagram is flooded with posts from fashion brands vying for attention, making it challenging to stand out. Video content is your opportunity to experiment and keep your Instagram feed fresh and engaging for your audience.
Another hot trend is Instagram Stories GIFs. These fun, animated elements can add personality to your stories and improve brand awareness and engagement. Many businesses, including fashion brands, are creating their own custom GIFs to make their Instagram Stories more lively and engaging.
Influencers have also shaped Instagram trends by finding innovative ways to express themselves and attract new followers. One trend that’s everywhere now is the use of collages, which started on Instagram Stories and has spread to regular posts.
If you’re a fashion brand looking to increase engagement and followers, try out these trends and tips. Creating high-quality Instagram content has never been easier, especially with the abundance of resources available outside the app.