No one could have predicted that 2020 would bring a global pandemic and crisis! Even though the WHO had issued warnings about COVID-19, it was hard to imagine how widespread the virus would become. Besides impacting lives, it also hit businesses and the economy hard.
To avoid infection, governments worldwide imposed lockdowns, closing offices, malls, clinics, stores, and businesses except for essential services. This led to significant business losses. Now that brands and businesses are reopening, it’s crucial to regain lost ground by revamping your social media strategy and managing your follower count.
During the lockdown, many brands relied heavily on their social media profiles to stay in touch with customers. Almost everyone has a social media account these days, and Instagram has become particularly popular. It’s user-friendly, visually appealing, and offers features that make business promotion easier. More Instagram followers mean more credibility and reliability. Businesses may have seen a drop in their follower count due to COVID-19. If you can relate to this, here’s some advice.
You might consider partnering with companies that help you buy Instagram followers, which can bring several benefits:
This approach is especially helpful for freelancers and start-up business owners! A large follower base on Instagram will not only like and comment on your posts but also attract advertisers who want to reach your audience. This can be a source of income for you.
Today, start-ups and Instagram influencers make money by promoting products from different brands. This allows businesses to use their Instagram pages for promotion and activation.
Sometimes, a brand can even become a social influencer depending on its follower count. If people like you on Instagram, they’re likely to follow your recommendations or emulate what you do.
If you notice that your followers enjoy your posts, you can tailor your content to shape their behavior and actions. Successfully doing this highlights the influence you have over your audience.
It also helps build authenticity and credibility. You learn to use your business influence effectively without manipulating others.
Aside from becoming a social influencer, your brand will be better at attracting business opportunities and handling related tasks.
Every brand wants to be popular on social media! By using Instagram features like Instagram Stories and IGTV wisely, you can gradually become more popular. This kind of fame is crucial for business success.
It makes selling easier. People are less likely to hesitate before buying from your brand, even during a crisis like COVID-19. They trust that you will deliver products accurately and handle any issues well. This helps maintain a positive online business reputation.
Instagram is not just for start-ups. Freelance photographers, website and graphic designers, public relations professionals, and many others also use it. Small businesses have started to monetize their Instagram accounts too.
When clients see you have a large follower base, they are more likely to hire you for their next project. So, besides gaining popularity, you can attract new clients even during economic downturns.
Many business owners link their Instagram accounts to their corporate websites. This allows followers to discover both platforms, driving organic traffic to their website.
With more followers, you can direct them to your website, which increases clicks and views. This also boosts the chances of a sale on the first visit.
There are many benefits to increasing your Instagram follower count. Brands, influencers, businesses, and firms are investing in videos, publishing them on IGTV and their websites. This tends to result in more likes and comments.
People who like the video often share it on their own social media accounts, acting as indirect promotion. This helps increase your brand’s online visibility and recall value.
The more people know about you, the better it is for promoting your business. So, it’s smart to grow your follower base before making other significant changes to your Instagram strategy.